Get 80% by Doing 20%-SMS Marketing

SMS marketing is definitely the most personal and effective direct marketing. I have recently search out in market that why small businesses are not particularly eager to take advantage of this marketing mix in high demand. And I observe that most of the people are in the dilemma of “How” rather than “Why”. The potential of SMS marketing is completely without costing your small business commercial arm and a leg to do. In business, we talk about 20-80 rule, where 20% what you can do to get 80% percent of results. Examples of how a small business can use 20% of its resources to achieve results in 80% of SMS marketing to its customers.

The 20% you can do:

First:  Sponsor a school: - You can create a school where your target audience is the sponsor paying for the SMS sent by the school to parents and add your own advertising.

Second: Sponsor NGOs: - where your target audience is paying for the SMS by NGOs to encourage stakeholders and add your own advertising.

Here are the benefits 80%:

First, SMS marketing provides truly personalized communication with customers.

Second, reduce your time to market significantly. SMS to your customers in time (Well, if it’s Christmas Day or New Year's Day) to obtain. Deliver instant information to your customers on time.

Third, allows conveying time-critical information. You can send SMS to your customers before the time when you ensure about the need of the specific product you are going to offer them. For example,  you want to reach  your customers just before lunch time (if you have a restaurant) and you want to promote daily specials particularly slow days of the week.

Fourth, Provides SMS delivery confirmation corresponds to your marketing efforts by planning your business messages.

Fifth, ensures that your marketing messages are always welcome. Your marketing is linked to a good cause. The assessment of goodwill for your brand is immensely improved. This increases the return on investment and provides the basis for a successful campaign.

Sixth, By SMS marketing you can target both new and existing customers through a variety of promotions, coupons and other offers. This will improve your results!

Seventh, SMS marketing is marketing to steroids. SMS has been estimated that 10 times more effective than newspaper advertising and 5 times more effective than direct mail. Print media and direct mail advertisements that are not aligned largely ignored.

Eighth, SMS is cool. So not the best points, but a new SMS blast to your existing print advertising and / or direct mail campaigns! By simply placing your keyword in your existing ads (TV, radio, newspapers, magazines, direct mail, billboards) you add a level of interactivity that is sure to attract new customers and gain market share.