SMS Text Marketing-Win Win Solution

Whether you want to run a for-profit company to increase sales, or for an organization that wants to be able to reach your members quickly and inexpensively, text marketing is the perfect solution. This is because the text can also be money saver marketing because it is a money maker.

Here are some reasons why SMS mobile marketing is essential for your business or organization.

1. You can add more people than any other method range:

Did you know ...

6% of Americans have a Twitter account

33% of Americans have a Facebook account (check no more than 50% of men in their Facebook daily)

37% of Americans actively use e-mail

92% of Americans own a mobile phone (98% SMS compatible mobile phones!)

In fact, believe it or not, there are 2.5 times as many users "SMS" by e-mail. But this is not the main point. You see, change 33% of e-mail addresses on an annual basis. Your e-mail database is obsolete and more with each passing day. But with the portability of phone number and popularity of mobile phones, people are ditching their home phones and keeping their cell phones for life. This means that your contact database will continue to grow - and almost never get old!

2. More people who receive your message, Read It!

With SMS text marketing reminders, alerts or coupons need to look at the exact time of your customers, and how they often just when making a purchase decision is received.

Consider this amazing fact: 95% of all text messages are read within 5 minutes of delivery, with a literacy rate of 97% of total length!

Compared to other forms of marketing and communications, mobile is the winner ...

3. More people who read your message, Take Action:

Reached more people does not mean much if it generate no effect on their actions, but perhaps the best news of all is marketing text, which is actually driving. According to the study by the Direct Marketing Association, 70% of recipients to respond SMS (text) marketing messages, compared to only 20% for e-mail. And the same study shows that 30% of mobile users exchange offers, compared to 5% for email.

Consider this ...

94% of consumers remember an offer mobile marketing to get the proper call-to-action (search Cricket Hop)

15% of consumers increased spending on what it is based on a particular brand of mobile marketing (eMarketer)

User action in a mobile ad is often 10 times higher than a computer / E large (Quantcast data)

33% of Americans admitted to having used a mobile coupon via SMS marketing, which in the last month (eMarketer)

4. Customers and members really want to hear from you:

The most valuable piece of your business is not your building or a computer or special equipment. It is your customer database.

Text marketing can build and maintain your customer database, so they have more loyalty to you, and ultimately do more business with you. And the best part is, they want to hear more from you. Research shows that, like the vast majority of consumers do not only have offers and information via SMS, but they want more and more companies and organizations offered this option! The real power of mobile marketing is that your customers "opting in" to receive your information. SMS with keyword to a short code, they say, they want to hear from you. There is no better way to build a running (and profitable) relationships with your most valuable asset: your customers.

5. Marketing text, you save time and money:

If you are a for-profit business, it is undeniable that the marketing text can increase your sales. But even if you're not trying to sell you something, text marketing can help your bottom line.

Text can be placed on the market a large number of tasks costly and time-consuming for much, much less to replace. Pay employees who appeal to your entire list, if you need to cancel an event or a game? Text can be placed on the labor market much better, faster and cheaper. Sending postcards and place ads to promote a concert or a meeting? Marketing text message is received immediately at the touch of a button. And because people read their texts, you will reach a larger percentage of the audience with your data! You can even link directly to a phone number, email address or website, so that recipients can contact you immediately. There has never been a win-win solution as SMS marketing is.

Get 80% by Doing 20%-SMS Marketing

SMS marketing is definitely the most personal and effective direct marketing. I have recently search out in market that why small businesses are not particularly eager to take advantage of this marketing mix in high demand. And I observe that most of the people are in the dilemma of “How” rather than “Why”. The potential of SMS marketing is completely without costing your small business commercial arm and a leg to do. In business, we talk about 20-80 rule, where 20% what you can do to get 80% percent of results. Examples of how a small business can use 20% of its resources to achieve results in 80% of SMS marketing to its customers.

The 20% you can do:

First:  Sponsor a school: - You can create a school where your target audience is the sponsor paying for the SMS sent by the school to parents and add your own advertising.

Second: Sponsor NGOs: - where your target audience is paying for the SMS by NGOs to encourage stakeholders and add your own advertising.

Here are the benefits 80%:

First, SMS marketing provides truly personalized communication with customers.

Second, reduce your time to market significantly. SMS to your customers in time (Well, if it’s Christmas Day or New Year's Day) to obtain. Deliver instant information to your customers on time.

Third, allows conveying time-critical information. You can send SMS to your customers before the time when you ensure about the need of the specific product you are going to offer them. For example,  you want to reach  your customers just before lunch time (if you have a restaurant) and you want to promote daily specials particularly slow days of the week.

Fourth, Provides SMS delivery confirmation corresponds to your marketing efforts by planning your business messages.

Fifth, ensures that your marketing messages are always welcome. Your marketing is linked to a good cause. The assessment of goodwill for your brand is immensely improved. This increases the return on investment and provides the basis for a successful campaign.

Sixth, By SMS marketing you can target both new and existing customers through a variety of promotions, coupons and other offers. This will improve your results!

Seventh, SMS marketing is marketing to steroids. SMS has been estimated that 10 times more effective than newspaper advertising and 5 times more effective than direct mail. Print media and direct mail advertisements that are not aligned largely ignored.

Eighth, SMS is cool. So not the best points, but a new SMS blast to your existing print advertising and / or direct mail campaigns! By simply placing your keyword in your existing ads (TV, radio, newspapers, magazines, direct mail, billboards) you add a level of interactivity that is sure to attract new customers and gain market share.

Considerations for choosing SMS Gateway

Our discussion begins where you undertaking in search of an SMS gateway for sending SMS (short message service texts). This is something you could do on its own inventiveness (goal, the gateway to send you to use your own text) assignment or in the course of employment. Well as you. Venture in search of an SMS gateway, you see that it can actually use a variety of gateways, you select but, as a reasonable person, if you choose a gateway to another, you have to do to reasons for the decision this is why you need some criteria by which you can consider, and, finally, a good choice for a gateway. We dare now five considerations that seem good to select a gateway. These are actually factors that you should consider when choosing an SMS gateway - to avoid a choice you will not regret at the end:

A.      Reliability:

You know that when you send a text message to a specific SMS gateway, you actually assign the gateway with the delivery of SMS come. They come to recognize that there are actually several gateways as unreliable as send SMS through it is really an act of faith (as the message may be delivered or undelivered find). It is certainly not the types of gateways, hence the need for you to do various SMS gateways you plan to evaluate the use of care as to their reliability. You can also check their notes on the subject, but it is also interesting to note that there is no gateway, which is one hundred percent reliable, which means that everyone is bound to have a few comments negative. But those who just seem bitter negative reviews and absolutely no positive comments can be interesting to be avoided.

B. speed:

There are other gateways that send not actually provide texts through them - but the day before it. This gateway is not desirable, especially when one considers that the nature of the content, text messages must be delivered quickly.

C.       Usability:

 There are SMS gateways, which is so complex that it must be an Einstein to their proper functioning. You certainly should not choose such a portal, especially if the selection of the gateway. Something you do in your official capacity, and where some of the people who can not be entrusted to the transmission of texts through it, it can "lay users"

D.      Cost:

 There are several gateways at no additional cost, and then there are others who pay significant sums for their services. If you pay to use an SMS gateway, you must ensure that you get good value for your money.

E.        Security:

Texts (in fact most of the lyrics) are confidential. You want to use a gateway, the text moves from the transmitter to the receiver directly, make guaranteed without listening skills. You should also avoid the use of a gateway earth, with the risk of texts is delivered to the wrong person! All this is something you can find out by reading reviews of a gateway, before making use of it.

How SMS Marketing is effective for Businesses

A world of rapidly changing business, it is necessary for the operations faster and faster, outperform the competition and achieve sales target. Bulk SMS has become the trend of the day and there is no other faster way of approaching mass target. Companies prefer to send bulk SMS to the target group SMS can be sent to everyone in the database as soon as possible. It is one of the best solutions SMS and hassle of composing the same message again and removed then send the parts one by one. Bulk SMS are sent instantly and in real time, saving time, money and resources. As it is business messages to a wider audience, it is not possible to remember telephone numbers for each customer, so the SMS short codes are designed to work comfortably. Basically, there are five compelling reasons why organizations Bulk SMS options for information, transforming their contacts.

The first reason why companies prefer Bulk SMS is that it is simple. The business world is very complex and time-consuming operations are and will be difficult for marketers to manage things. Sending bulk SMS is a simple and easy to approach stakeholders. The merchant may require, as bulk text messaging solution is ideal for the success of the company and all of this is the contact information for the download and then send a single click. After the messages are sent, they reach the contact and then immediately there is a wait for a call to action or reaction. To further simplify the process, companies can create SMS short codes that are used 5-6 digits in length and are used for various service messages. The second reason for the choice of other Bulk SMS is its speed, the penetration of deliverability and comfort. The message is something that offers maximum readability to e-mail or any other form of communication compared.

Sending bulk SMS via short codes SMS is cheap. The cost of reminders, notifications or other messages at a fraction of the cost of other methods. SMS solutions are interactive in nature and, therefore, traders prefer to send a message to a large group of people. This works best if the message needs voting rights in case of large or comments on a social cause or any other polling to send information. Bulk SMS offers unlimited applications and allows for rapid communication and more versatile with the target group. Not only the company, but also universities and schools are using this technology to send SMS messages to students about events, dates, and even alumni relations. Bulk SMS is one of the most effective and easiest SMS and in the coming years, it will still be entered in traditional marketing, allowing a greater range and large enterprises.

What to do with Bulk SMS Software

If you are a doctor, lawyer, sales manager, trainer, or elsewhere, and all other professionals still send SMS to their business phone connection, it is time to spend the next few minutes to read this article. This article explains why you need Bulk SMS software and how your life can be much easier with him.

As a professional, you must know your customers personally and offer them personalized services. Now others are also doing this in your area, then how can you be different by using Bulk SMS and what to do with software? They can vary from exceptional service. Sometimes we do not think out of the box and assume that we do nothing more. To understand this better, let's go through an example.

Let's say you are a doctor and prescribed a 3-day course of medicine for colds. Now you say, give each doctor to diagnose the same drug for the same symptoms of something so simple. This is exactly where we have assumed that nothing can be done having to provide exceptional service. You have limited your thinking here. However, if you scratch your creativity examine options, you will find many ways in which you can provide exceptional service today. One of the easiest ways could send an SMS to Mr. Patient timely reminding him drugs. How does this help? This reduces the number of improve the patient by taking his medication on time, so it will soon be healed. In addition, healed, he will be happy for your personal attention and care. This led him to advise others choose their services for the next time they need.

Now, let's take a look at the other features of Bulk SMS software can use, see fascinating.

* Store customer information.

* Create client groups. For example you can create a group of patients with heart disease, diabetes and the other to send them information about their disease in the form of advice by SMS. This will not only raise awareness, but also. Their trust in you and thus your consultation

*Send SMS from anywhere via SMS reseller site If you do not have Internet access at any time, you can connect your phone to your PC and send SMS, the SMS bulk rates.

* Bulk SMS Software can help you not only the masses, but to one person. You can use it for personal messages too.

* List of SMS (s) will be sent. As in the previous example, you can schedule a time for SMS.

* Sending SMS messages from your SMS software interactive. In the case of our previous example, you hold remind Mr. Mehta continues via SMS could until he confirms an answer he took drugs.

* You can download a list of mobile phone numbers of the recipients of a simple Excel spreadsheet.

* Get delivery reports. There are many other features of Bulk SMS software can be used to your advantage. You can even use your bulk SMS providers provide personalized SMS software is available if needed.